UMass Amherst, Isenberg School of Management
How do you refresh a brand campaign at the height of COVID when you can’t go anywhere or shoot anything? You take stock of what you’ve got, go back to the drawing board, and come up with something fresh using recycled parts, biz school word play, and some sick animation.
Specialized Master’s Messaging
MBA Messaging
MBA Messaging
Project Deliverables
Creative Strategy
Campaign Concepts
Creative Executions (social, display, CTV, website, content)
Agency Team
Chief Creative Officer: Rob Stewart
Chief Strategy Officer: Nancy Villa
Managing Creative Director: Ellen Foord
Senior Art Director: Meredith Wish
Animator: Bunthol Kim